Kenstone Capital is a debt consulting firm that serves leading banks, NBFC’s, Financial Institutions and businesses
To redesign the website for Kenstone, prioritizing enhanced customer conversion. We aim to provide a user-friendly platform that not only educates users about debt collection and related fields but also fosters customer loyalty through a seamless and informative online experience.
Our challenge involved simplifying lengthy services into a conceptualized design, ensuring an engaging presentation for users. Decluttering the entire website was crucial, creating a seamless flow for potential users to navigate effortlessly, enhancing the overall user experience.
Our meticulously crafted website redesign not only elevated aesthetics but also resulted in a 6% increase in new customer conversions. This transformation not only created a more visually appealing online presence but also fostered loyalty among existing customers, marking a significant enhancement in the overall user experience.
The Kenstone Team needed a web presence that could speak for their brand and showcase their product offerings, we established seamless client communication, weekly calls, a live client dashboard system, and a dedicated team for tailored project execution
Fostered communication via Slack, WhatsApp, and emails.
Scheduled weekly calls and implemented a live dashboard.
Strategically assembled the right team and tools for project needs.
Initiating the project journey, intensive research sets the foundation, aligning client vision, preferences, and project goals
Thoroughly explore client vision, likes, dislikes, and presentation preferences.
Conduct in-depth research on competitors, design trends, and project requirements.
Craft optimal solutions through diverse options, ensuring project success.
Fostered communication via Slack, WhatsApp, and emails.
Scheduled weekly calls and implemented a live dashboard.
Strategically assembled the right team and tools for project needs.
Increase clicks with the registration button
Constraint
Take a more affordable approach for user testing
Embarking on design, we initiate with meticulous wireframing and site mapping, shaping the blueprint for a seamless UI/UX journey.
Develop clear wireframes outlining website structure and functionality.
Craft detailed sitemaps for intuitive navigation and user experience.
Lay the foundation for a visually cohesive and user-friendly design.
Initiating design, we meticulously craft a unique language—forging components, defining style, to elevate user experience.
Develop diverse components for a cohesive design language.
Define styles, ensuring consistency and aesthetic appeal.
Enhance user experience through visually engaging design elements.
Embarking on design sprints, we iterate with precision—incorporating client feedback, refining based on research, and optimizing for user experience.
Gather client feedback to inform design iterations.
Iterate designs, balancing creativity and user-centric improvements.
Optimize based on thorough user research and testing for optimal results.
Creating a Design system
Define Design Principles:
Establish core principles guiding the design system.
Ensure alignment with brand values and user expectations.
Create a Style Guide:
Develop a comprehensive guide for typography, colors, and imagery.
Specify usage rules to maintain consistency across the UI.
Design Components Library:
Identify and design reusable UI components (buttons, forms, cards).
Organize components for easy access and consistent application.
Our meticulous documentation captures design choices, principles, and crucial instructions.
Comprehensive guides on component usage and design patterns serve as invaluable references.
We compile vital project files, safeguarding design assets and source files.
A documented history of feedback and communication ensures transparency and future clarity.
Our dedication extends to crafting a robust design system for consistent future updates.
This includes style guides, UI component libraries, and guidelines, ensuring enduring coherence in our design evolution.
