From Sneakers boxes to Sales: A 4% Surge in Online Revenue with Our Design Magic

From Sneakers boxes to Sales: A 4% Surge in Online Revenue with Our Design Magic

From Sneakers boxes to Sales: A 4% Surge in Online Revenue with Our Design Magic

MySneaker is a lifestyle oriented brand, that focuses on delivering high quality sneaker boxes

Type

Type

E-Com Web Dev

E-Com Web Dev

Branding

Branding

Visual Content Design

Visual Content Design

Client

Client

My Sneaker

My Sneaker

My Sneaker

Industry

Industry

Lifestyle

Lifestyle

Lifestyle

Team

Team

1 UI/UX Designer

1 Developer

1 Brand Communications Manager

1 Visual Designer

Timeline

Timeline

45 days

45 days

45 days

View Project

View Project

View Project

Goal

Goal

Goal

Elevate the lifestyle brand for sneaker enthusiasts by seamlessly integrating branding, captivating design, and cutting-edge ecommerce development. Our goal is to establish a unique identity, design a visually engaging platform, and create an e-commerce experience to deliver exclusive sneaker crates tailored for the avid sneaker head community.

Challenges

Challenges

Challenges

Navigating the Mysneaker project presents challenges in aligning brand identity, design aesthetics, and ecommerce functionality. Balancing exclusivity for sneaker aficionados while ensuring mass appeal tests our creativity. Integrating a seamless ecommerce experience for personalized sneaker crates demands a delicate fusion of aesthetics and technical precision. Yet, in overcoming these challenges, we sculpt a unique brand narrative that resonates authentically with the niche community of sneaker heads.

Outcome

Outcome

Outcome

Following Mysneaker's launch, accolades poured in for the exceptional UI/UX design, swiftly solidifying their status as the go-to brand for sneaker crates. The seamless ecommerce experience and captivating visuals not only resonated with the sneaker head community but also garnered widespread acclaim, establishing Mysneaker as a trendsetter in the niche market.

Discovery

Discovery

How we started

How we started

We established seamless client communication, weekly calls, a live client dashboard system, and a dedicated team for tailored project execution

  • Fostered communication via Slack, WhatsApp, and emails.

  • Scheduled weekly calls and implemented a live dashboard.

  • Strategically assembled the right team and tools for project needs.

Research

Research

Initiating the project journey, intensive research sets the foundation, aligning client vision, preferences, and project goals

  • Thoroughly explore client vision, likes, dislikes, and presentation preferences.

  • Conduct in-depth research on competitors, design trends, and project requirements.

  • Craft optimal solutions through diverse options, ensuring project success.

Branding

Branding

Building Brand story and Narrative

Building Brand story and Narrative

  • Fostered communication via Slack, WhatsApp, and emails.

  • Scheduled weekly calls and implemented a live dashboard.

  • Strategically assembled the right team and tools for project needs.

Building Brand Persona

Building Brand Persona

  • Crafting a personality became an immersive journey, intertwining the brands origin, mission, and unwavering commitment to providing boxes for the sneaker community

Building Visual Identity

Building Visual Identity

  • Designing a unique visual language was key in reflecting their niche positioning, from a distinctive logo to a curated color palette.

  • Consistency across touchpoints, including the website and social media, reinforced brand recognition, emphasizing our commitment to quality and expertise.

Web Design

Web Design

Forming Wireframes and Blueprint

Forming Wireframes and Blueprint

Embarking on design, we initiate with meticulous wireframing and site mapping, shaping the blueprint for a seamless UI/UX journey.

  • Develop clear wireframes outlining website structure and functionality.

  • Craft detailed sitemaps for intuitive navigation and user experience.

  • Lay the foundation for a visually cohesive and user-friendly design.

Crafting Design Language

Crafting Design Language

Initiating design, we meticulously craft a unique language—forging components, defining style, to elevate user experience.

  • Develop diverse components for a cohesive design language.

  • Define styles, ensuring consistency and aesthetic appeal.

  • Enhance user experience through visually engaging design elements.

Iterations and Design Sprints

Iterations and Design Sprints

Embarking on design sprints, we iterate with precision—incorporating client feedback, refining based on research, and optimizing for user experience.

  • Gather client feedback to inform design iterations.

  • Iterate designs, balancing creativity and user-centric improvements.

  • Optimize based on thorough user research and testing for optimal results.

Shopify Development

Shopify Development

Constructing the store

Constructing the store

Navigating development, we orchestrate seamless cycles—design integration, responsive coding, and feature implementation.

  • Implement a custom design that aligns with my sneakers niche brand positioning, incorporating the distinctive visual language developed during the branding process.

  • Focus on optimizing user experience with intuitive navigation, quick loading times, and a streamlined checkout process to enhance online sales.

  • Ensure the Shopify store is fully responsive across various devices, catering to the growing mobile commerce trend.

Testing + Release

Testing + Release

Reading between the code

Reading between the code

Approaching testing and handover, we ensure perfection, user-centric testing, bug correction, and a comprehensive client handover.

  • Conduct rigorous usability testing and bug correction.

  • Validate positioning accuracy for a seamless user experience.

  • Craft a meticulous design system for easy comprehension.

  • Generate technical documents simplifying system operations.

  • Deliver assets and accounts in a comprehensive handover.

  • Ensure client readiness through user-friendly documentation.

Got ideas? We are all ears!

Got ideas? We are all ears!

Got ideas? We are all ears!

Got ideas? We are all ears!

Fun, Fast and Flexible

Fun, Fast and Flexible

Fun, Fast and Flexible