Leafon is a wellness and beauty brand from Delhi India, that focuses on bringing skincare products packed with natural ingredients
Birthing Leafon as a brand, starting from conceptualization of its Brand story and narrative, showcasing Leafon in a new light as an informative consumer-focused brand in the wellness space to crafting the entire digital presence.
From defining a unique identity amidst competitors to balancing rapid execution with meticulous delivery. Designing a cohesive website demanded a careful dance between aesthetic consistency and innovative functionality. Yet, overcoming these hurdles allowed us to not just build a brand, but sculpt an engaging story, positioning it distinctly. The fusion of a compelling narrative, striking design language, and enhanced functionalities now propels the brand forward, seamlessly driving product sales.
A remarkable 45% surge in online store sales within a month post-completion underscores our impact. By optimizing page speed, we not only enhanced user experience but also secured higher Google rankings. Most notably, the brand now stands tall as a premium, upscale provider of informative skincare solutions, resonating beautifully with a discerning audience. Our journey, your success story.
We established seamless client communication, weekly calls, a live client dashboard system, and a dedicated team for tailored project execution
Fostered communication via Slack, WhatsApp, and emails.
Scheduled weekly calls and implemented a live dashboard.
Strategically assembled the right team and tools for project needs.
Initiating the project journey, intensive research sets the foundation, aligning client vision, preferences, and project goals
Thoroughly explore client vision, likes, dislikes, and presentation preferences.
Conduct in-depth research on competitors, design trends, and project requirements.
Craft optimal solutions through diverse options, ensuring project success.
Fostered communication via Slack, WhatsApp, and emails.
Scheduled weekly calls and implemented a live dashboard.
Strategically assembled the right team and tools for project needs.
Crafting a personality became an immersive journey, intertwining the brands origin, mission, and unwavering commitment to holistic beauty and wellness.
The result: an authentic storytelling approach that resonates emotionally, positioning us as a trusted authority through a dedication to insightful skincare solutions.
Designing a unique visual language was key in reflecting their premium and upscale positioning, from a distinctive logo to a curated color palette.
Consistency across touchpoints, including the website and social media, reinforced brand recognition, emphasizing our commitment to quality and expertise.
Embarking on design, we initiate with meticulous wireframing and site mapping, shaping the blueprint for a seamless UI/UX journey.
Develop clear wireframes outlining website structure and functionality.
Craft detailed sitemaps for intuitive navigation and user experience.
Lay the foundation for a visually cohesive and user-friendly design.
Initiating design, we meticulously craft a unique language—forging components, defining style, to elevate user experience.
Develop diverse components for a cohesive design language.
Define styles, ensuring consistency and aesthetic appeal.
Enhance user experience through visually engaging design elements.
Embarking on design sprints, we iterate with precision—incorporating client feedback, refining based on research, and optimizing for user experience.
Gather client feedback to inform design iterations.
Iterate designs, balancing creativity and user-centric improvements.
Optimize based on thorough user research and testing for optimal results.
Navigating development, we orchestrate seamless cycles—design integration, responsive coding, and feature implementation.
Implement a custom design that aligns with Leafon's premium brand positioning, incorporating the distinctive visual language developed during the branding process.
Focus on optimizing user experience with intuitive navigation, quick loading times, and a streamlined checkout process to enhance online sales.
Incorporate functionalities that showcase Leafon's skincare solutions, offering informative sections, product recommendations, and a review platform for in-depth content.
Ensure the Shopify store is fully responsive across various devices, catering to the growing mobile commerce trend.
Approaching testing and handover, we ensure perfection, user-centric testing, bug correction, and a comprehensive client handover.
Conduct rigorous usability testing and bug correction.
Validate positioning accuracy for a seamless user experience.
Craft a meticulous design system for easy comprehension.
Generate technical documents simplifying system operations.
Deliver assets and accounts in a comprehensive handover.
Ensure client readiness through user-friendly documentation.