Furnisteel is a subsidary brand of Tata group for Eastern India. They are the largest division producing affordable steel furnitures for the retail market.
Empower Furnisteel, the premier Tata Group subsidiary in Eastern India, by extending their market presence beyond retail through business consulting, innovative design, and robust ecommerce development. Our goal is to seamlessly integrate their legacy into the digital realm, fostering online accessibility and growth in this pivotal industrial landscape.
Navigating Furnisteel's expansion beyond retail to an online presence poses challenges in product positioning, affordability, and strategic appeal. Our pivotal role involves meticulous consulting to align products with the diverse audience, ensuring affordability without compromising quality. Crafting strategies to enhance product allure and online appeal, we aim to seamlessly integrate Furnisteel into the digital landscape, overcoming challenges with innovative solutions for a lucrative online transition.
In navigating the Furnisteel project, we crafted a unique product positioning strategy, presenting enticing packages such as "Buy Office Furnitures under 1 Lakh." Through captivating visual assets like banners and icon packs, we showcased the grand scale and expertise of their factories, forging a connection with the audience. Our meticulous efforts ensured a seamless payment gateway, fostering an enriched online experience. The gratifying outcome? A sustained and growing boost in online sales, marking a successful journey into the digital landscape.
We established seamless client communication, weekly calls, a live client dashboard system, and a dedicated team for tailored project execution
Fostered communication via Slack, WhatsApp, and emails.
Scheduled weekly calls and implemented a live dashboard.
Strategically assembled the right team and tools for project needs.
Initiating the project journey, intensive research sets the foundation, aligning client vision, preferences, and project goals
Thoroughly explore client vision, likes, dislikes, and presentation preferences.
Conduct in-depth research on competitors, design trends, and project requirements.
Craft optimal solutions through diverse options, ensuring project success.
Embarking on design, we initiate with meticulous wireframing and site mapping, shaping the blueprint for a seamless UI/UX journey.
Fostered communication via Slack, WhatsApp, and emails.
Scheduled weekly calls and implemented a live dashboard.
Strategically assembled the right team and tools for project needs.
Initiating design, we meticulously craft a unique language—forging components, defining style, to elevate user experience.
Develop diverse components for a cohesive design language.
Define styles, ensuring consistency and aesthetic appeal.
Enhance user experience through visually engaging design elements.
Embarking on design sprints, we iterate with precision—incorporating client feedback, refining based on research, and optimizing for user experience.
Gather client feedback to inform design iterations.
Iterate designs, balancing creativity and user-centric improvements.
Optimize based on thorough user research and testing for optimal results.
Navigating development, we orchestrate seamless cycles—design integration, responsive coding, and feature implementation.
Implement a custom design that aligns with Furnisteel’s retail brand positioning, incorporating the distinctive visual language developed during the branding process.
Focus on optimizing user experience with intuitive navigation, quick loading times, and a streamlined checkout process to enhance online sales.
Ensure the Shopify store is fully responsive across various devices, catering to the growing mobile commerce trend.
Approaching testing and handover, we ensure perfection, user-centric testing, bug correction, and a comprehensive client handover.
Conduct rigorous usability testing and bug correction.
Validate positioning accuracy for a seamless user experience.
Craft a meticulous design system for easy comprehension.
Generate technical documents simplifying system operations.
Deliver assets and accounts in a comprehensive handover.
Ensure client readiness through user-friendly documentation.