Beyond Aesthetics: How Our Designs Drove Client Conversions for Chargebee

Beyond Aesthetics: How Our Designs Drove Client Conversions for Chargebee

Beyond Aesthetics: How Our Designs Drove Client Conversions for Chargebee

Chargebee is the leading end-to-end revenue management platform for businesses employing a subscription model.

Type

Type

Visual Content Design

Visual Content Design

Client

Client

Chargebee

Chargebee

Chargebee

Industry

Industry

Fintech

Fintech

Fintech

Team

Team

1 Visual Designer

1 Project Manager

Timeline

Timeline

1 month

1 month

1 month

View Project

View Project

View Project

Goal

Goal

Goal

Empower Chargebee's narrative through dynamic visual design materials – sales collaterals, marketing assets, and engaging case studies. Our goal is to craft compelling monthly updates that resonate with clients and investors, showcasing the brand's work, fostering transparency, and driving impactful conversions.

Challenges

Challenges

Challenges

Navigating the Chargebee project involved coordinating with their team for data, and harmonizing diverse design languages to seamlessly complement the data. The challenge was to ensure our designs aligned perfectly with Chargebee's visual identity, creating appealing materials that transformed mundane data into compelling narratives – making monthly updates not only informative but also engaging for clients and investors.

Outcome

Outcome

Outcome

Our collaboration with Chargebee bore fruit in the form of monthly visual assets that seamlessly conveyed information. This shift not only transformed their communication approach but also elevated operational efficiency. Our clean design language played a vital role, contributing to Chargebee's growth by making their data-driven updates not just clear but visually engaging.

Discovery

Discovery

How we started

How we started

We established seamless client communication, weekly calls, a live client dashboard system, and a dedicated team for tailored project execution

  • Fostered communication via Slack, WhatsApp, and emails.

  • Scheduled weekly calls and implemented a live dashboard.

  • Strategically assembled the right team and tools for project needs.

Research

Research

Initiating the project journey, intensive research sets the foundation, aligning client vision, preferences, and project goals

  • Thoroughly explore client vision, likes, dislikes, and presentation preferences.

  • Conduct in-depth research on competitors, design trends, and project requirements.

  • Craft optimal solutions through diverse options, ensuring project success.

Design

Design

Crafting Clean Design Language

Crafting Clean Design Language

  • Fostered communication via Slack, WhatsApp, and emails.

  • Scheduled weekly calls and implemented a live dashboard.

  • Strategically assembled the right team and tools for project needs.

Storyboarding and Conceptualization

Storyboarding and Conceptualization

  • Storyboard Creation: Develop visual storyboards outlining the narrative flow and key elements of the visual asset.

  • Conceptualization: Brainstorm creative ideas to present information in a visually engaging and memorable manner.

Emphasis on White Space

Emphasis on White Space

  • Strategic Use of White Space: Integrate white space deliberately to enhance readability and draw attention to key information.

  • Balanced Layout: Achieve a balance between content and white space, contributing to a visually pleasing and uncluttered design.

Data Integration and Visualization

Data Integration and Visualization

Data driven designing

Data driven designing

  • Data Gathering Collaboration: Collaborate closely with the client's team to gather accurate and relevant data for incorporation.

  • Visual Hierarchy: Implement clean design principles to visualize complex data, prioritizing clarity and maintaining a smooth flow for the audience.

Final touches and Fine tunings

Final touches and Fine tunings

Reaching the finishing line

Reaching the finishing line

As part of the Iterative Design Process

  • Feedback Loops: Initiate regular feedback sessions with the client, incorporating their insights for continuous refinement.

  • Fine-tuning: Iteratively refine the visual assets, ensuring each element aligns seamlessly with the clean design language while meeting the client's objectives.

Got ideas? We are all ears!

Got ideas? We are all ears!

Got ideas? We are all ears!

Got ideas? We are all ears!

Fun, Fast and Flexible

Fun, Fast and Flexible

Fun, Fast and Flexible