Our baby: Brand positioning and redesigning Aumbre’s digital facelift

Our baby: Brand positioning and redesigning Aumbre’s digital facelift

Our baby: Brand positioning and redesigning Aumbre’s digital facelift

Aumbre is a global design and tech company based out of India. We’re a new age brand who believes in the power of clean design, with our focus being on the intersection of design thinking and technology, we collaborate with you to help lead change in your industry, this means being bolder, thinking differently, and being willing to learn and adapt. We understand that change can be hard, but that is why we’re here.

Type

Type

UI/UX Design

UI/UX Design

Contemporary Web Dev

Contemporary Web Dev

Branding

Branding

Visual Content Design

Visual Content Design

Client

Client

Aumbre

Aumbre

Aumbre

Industry

Industry

Design and Tech

Design and Tech

Design and Tech

Team

Team

1 UI/UX Designer

1 Developer

1 Project Manager/Researcher

Timeline

Timeline

2 months

2 months

2 months

View Project

View Project

View Project

Goal

Goal

Goal

Our goal is to redefine Aumbre's brand identity with a bespoke appearance and personality. Through a meticulous revamp encompassing colors, typography, logo, and visual elements, we aim to establish a unique and premium brand essence. The focus extends to crafting a minimalistic, premium website that reflects Aumbre's vision. The objective is to position Aumbre as a global design entity with a keen emphasis on a sophisticated and user-centric UI/UX approach.

Challenges

Challenges

Challenges

Championing the conceptualization of Aumbre's design posed nuanced challenges. Breaking down the intricate details to encapsulate Aumbre's essence as a playful, premium, and UI/UX-focused design entity demanded meticulous finesse. Adapting its existing brand appearance to introduce playful tones and colors, our challenge was to strike a harmonious balance that resonated with Aumbre's unique identity.

Outcome

Outcome

Outcome

The culmination of our efforts reveals a profound Aumbre brand, meticulously crafted. The website articulates our vision flawlessly, portraying Aumbre as a premium, experienced company. The harmonious blend of design elements reflects our commitment to presenting a brand that stands as a testament to sophistication and expertise.

Discovery

Discovery

Research

Research

Initiating the project journey, intensive research sets the foundation, aligning the vision, preferences, and project goals

  • Thoroughly explore our likes, dislikes, and presentation preferences.

  • Conduct in-depth research on competitors, design trends, and project requirements.

  • Craft optimal solutions through diverse options, ensuring project success.

Branding and Visual Design

Branding and Visual Design

Color Palette Refinement

Color Palette Refinement

  • Thoroughly explore our likes, dislikes, and presentation preferences.

  • Conduct in-depth research on competitors, design trends, and project requirements.

  • Craft optimal solutions through diverse options, ensuring project success.

Logo Refinement and Variation

Logo Refinement and Variation

  • Conducted a meticulous analysis of the existing logo.

  • Tweaked the logo to enhance its modernity and adaptability, creating variations for diverse applications.

Visual Language Consistency

Visual Language Consistency

  • Established a cohesive visual language, ensuring consistency across all brand assets.

  • The refined color palette and logo variations seamlessly integrated into the overall visual identity.

Typography Selection

Typography Selection

  • Carefully selected typography that complements the new brand appearance.

  • Focused on readability and aesthetics to reinforce Aumbre's premium and experienced brand positioning.

Design System Integration

Design System Integration

  • Created a comprehensive design system for uniform application across various platforms.

  • The design system encompassed guidelines for color usage, logo placement, and overall visual aesthetics.

Website Design Conceptualization

Website Design Conceptualization

From UI Aspect

From UI Aspect

  1. Layout and Composition:

    • Plan a user-friendly layout for intuitive navigation.

    • Ensure a balanced composition to maintain a clean and organized visual hierarchy.

  2. Interactive Elements:

    • Design engaging buttons, forms, and other interactive components.

    • Establish consistency in the design of interactive elements for a seamless user experience.

From UX aspect

From UX aspect

  1. User Flows and Navigation:

    • Create user flows to map the journey from entry to conversion.

    • Define a clear navigation structure for a logical and intuitive user experience.

  2. Information Architecture:

    • Organize content in a manner that aids user understanding.

    • Prioritize information hierarchy to guide users through the intended pat

Website Design Creation

Website Design Creation

Forming Wireframes and Blueprint

Forming Wireframes and Blueprint

Embarking on design, we initiate with meticulous wireframing and site mapping, shaping the blueprint for a seamless UI/UX journey.

  • Develop clear wireframes outlining website structure and functionality.

  • Craft detailed sitemaps for intuitive navigation and user experience.

  • Lay the foundation for a visually cohesive and user-friendly design.

Crafting Design Language

Crafting Design Language

Initiating design, we meticulously craft a unique language—forging components, defining style, to elevate user experience.

  • Develop diverse components for a cohesive design language.

  • Define styles, ensuring consistency and aesthetic appeal.

  • Enhance user experience through visually engaging design elements.

Iterations and Design Sprints

Iterations and Design Sprints

Embarking on design sprints, we iterate with precision—incorporating client feedback, refining based on research, and optimizing for user experience.

  • Gather client feedback to inform design iterations.

  • Iterate designs, balancing creativity and user-centric improvements.

  • Optimize based on thorough user research and testing for optimal results.

Responsiveness and Prototyping

Responsiveness and Prototyping

Responsiveness checks

Responsiveness checks

  1. Device Compatibility:

    • Ensure the design adapts seamlessly to various devices (desktop, tablet, mobile).

    • Test responsiveness across different screen sizes and resolutions.

  2. Cross-Browser Compatibility:

    • Validate the design's functionality across major web browsers (Chrome, Firefox, Safari, etc.).

    • Address any inconsistencies or rendering issues for a uniform experience.

Interactive Prototypes

Interactive Prototypes

  • Develop interactive prototypes to simulate user interactions.

  • Incorporate feedback and refine prototypes iteratively for a user-centric experience.

Website Development

Website Development

Constructing the site

Constructing the site

Navigating Framer development, we orchestrate seamless cycles—design integration, responsive coding, and feature implementation.

  • Integrate designs flawlessly into the Framer platform.

  • Code responsively for optimal user experience across devices.

  • Implement features, ensuring a dynamic and functional website.

Testing + Release

Testing + Release

Reading between the frames

Reading between the frames

Approaching testing and handover, we ensure perfection, user-centric testing, bug correction, and a comprehensive execution

  • Conduct rigorous usability testing and bug correction.

  • Validate positioning accuracy for a seamless user experience.

  • Generate technical documents simplifying system operations.

Got ideas? We are all ears!

Got ideas? We are all ears!

Got ideas? We are all ears!

Got ideas? We are all ears!

Fun, Fast and Flexible

Fun, Fast and Flexible

Fun, Fast and Flexible