Ace First is a leading manufacturing company in the farma and healthcare space creating safe instruments hailing from the south region of India
We created a facelift version of the Ace first product portfolio deck. That showcases Ace first vision and direction as a company and provides a cutting edge towards their retrospection in comparison to their competitors.
The challenge was in brainstorming and conceptualizing a design language for Ace First that declutters their company deck. Our goal was to reduce cognitive bias, ensuring ease of reading, and conveying information visually in a simple, non-complicated manner. The idea was to craft a design that seamlessly aligns with the brand while enhancing user understanding of their company products.
The meticulously crafted company deck for Ace First triumphed over challenges, emerging as a compelling visual asset. The simplified design not only fostered easy comprehension but also garnered increased traction among company clients and stakeholders, marking a successful transformation in visual communication.
We established seamless client communication, weekly calls, a live client dashboard system, and a dedicated team for tailored project execution
Fostered communication via Slack, WhatsApp, and emails.
Scheduled weekly calls and implemented a live dashboard.
Strategically assembled the right team and tools for project needs.
Initiating the project journey, intensive research sets the foundation, aligning client vision, preferences, and project goals
Thoroughly explore client vision, likes, dislikes, and presentation preferences.
Conduct in-depth research on competitors, design trends, and project requirements.
Craft optimal solutions through diverse options, ensuring project success.
Fostered communication via Slack, WhatsApp, and emails.
Scheduled weekly calls and implemented a live dashboard.
Strategically assembled the right team and tools for project needs.
Storyboard Creation: Develop visual storyboards outlining the narrative flow and key elements of the visual asset.
Conceptualization: Brainstorm creative ideas to present information in a visually engaging and memorable manner.
Strategic Use of White Space: Integrate white space deliberately to enhance readability and draw attention to key information.
Balanced Layout: Achieve a balance between content and white space, contributing to a visually pleasing and uncluttered design.
Data Gathering Collaboration: Collaborate closely with the client's team to gather accurate and relevant data for incorporation.
Visual Hierarchy: Implement clean design principles to visualize complex data, prioritizing clarity and maintaining a smooth flow for the audience.
As part of the Iterative Design Process
Feedback Loops: Initiate regular feedback sessions with the client, incorporating their insights for continuous refinement.
Fine-tuning: Iteratively refine the visual assets, ensuring each element aligns seamlessly with the clean design language while meeting the client's objectives.
Presented 5 design options for consideration
Collaborated on design tweaks aligning with the brand's identity
Gave the presentation a polished, corporate aesthetic
Refined and organized the content to enhance its overall impact
Introduced essential elements for structure and coherence (e.g., Table of Contents, product divisions)
Optimised the deck for seamless website uploads
Worked on a thoughtful structure to improve visual clarity and reduce clutter